PRODUCT
PORTFOLIO
PRACTICE

Creating and maintaining great product-to-market fit is critical to driving growth

Discover

• Problem & Solution Definition

• Target Markets / Customers

• Competitive offers

• Unique value of IP

• Requisite components of a complete solution

Assess

• Product-to-market fit

• Competitive bench-marking: Price & Performance

• Roadmap with customers / partners

• Product investment options & returns

Recommend

• Product Investment Plan

• Positioning framework and value proposition

• Product plan/roadmap

• ROI models

Execute

• MRD/PRD Development

• Product Marketing / Management support

• Partner recruiting & management

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